Converse-White-Formatted-Logo.png

Festival Activation

Custom Wrangler Product for Artists

PROJECT

Group Therapy leveraged our deep-rooted relationships with High Water Festival, AC Entertainment and Shovels & Rope to create a backstage activation for Wrangler during which artists received custom chain-stitched denim shirts. On the 2nd night of the festival, Leon Bridges extended the activation to the front-of-house when he sported his custom shirt during his headlining set.

RollingStone-Format-Logo.png
RollingStone-Format-Logo.png
RollingStone-Format-Logo.png
RollingStone-Format-Logo.png
RollingStone-Format-Logo.png
RollingStone-Format-Logo.png
RollingStone-Format-Logo.png
RollingStone-Format-Logo.png