MUSIC MARKETING

Since 2015, Group Therapy has been the music marketing agency of record for YETI, while also serving other large brands in a similar capacity. In this role, we are responsible for things like managing Artist Engagement programs, festival & venue sponsorships, event activations, managing the brand's Spotify program, booking live music, curating in-store music for retail, and providing original/licensed music for content.

YETI

One For the Roadies

YETI

Artist Collaborations

YETI

Spotify Artist Spotlight

Wrangler

High Water Fest Activation